Jen Simpson founded All the Best To You (ABTY) as a trusted partner in growth and turnaround.
Jen achieved over $1 billion total business value impact and $200 million fundraise. As a globally experienced strategy, security, AI, technology and transformation executive at leading blue-chip companies, eminent for-purpose & government organisations, she has achieved over 150% revenue growth, 50% cost savings, 4x productivity gains, and top quartile customer satisfaction. Her leadership protected high profile customer-facing critical infrastructure from 200% increase in brute force cyberattacks, catastrophic security and data privacy breaches.
Jen successfully led P&L and programs of up to $50 million, teams of up to 100, value delivery to 10 million+ customers, 2 billion+ viewers and 10,000+ workforce. Jen's executive leadership spanned across multiple industries and countries, delivering results with both white- and blue-collar workforces, including those in:
- Financial Services, Wealth, Investment, Asset Management, Banking (Institutional, Business & Retail / Consumer)
- Education, Health, Social, Defence and Government Services
- Technology, FMCG, Retail, Payments and eCommerce
- Engineering, Construction, Infrastructure, Sustainability, Manufacturing, Deep Tech and Emerging Technologies
- Resources (Mining, Oil & Gas - Onshore & Offshore, Petrochemicals), Energy (Power Generation, Utilities, Renewables), Green / Climate Tech, Industrials, Transport and Logistics
- Professional Services, Sports, Media, Entertainment, Telecommunication
Jen forged an award-winning portfolio career in the boardroom and C-suite, leading strategy development & execution in mission-critical environments, managing risks in highly regulated & complex stakeholder landscape, and building high performing teams in fast-paced customer-facing and safety-critical 24/7 operations. Jen hands-on engineering roles include developing, building, operating and maintaining systems across the hardware / robotics, software & human-interface.
She served as board chair for an APAC education & professional development organisation with over 40,000 members, non-executive director for prominent for-purpose / not-for-profit organisations, board committees member, board & executive advisor, company secretary & governance leader, treasurer, and independent board reviewer.
In parallel, Jen built a trailblazing professional career in leadership roles with global businesses across strategy, security, AI, data, digital, technology, engineering, product development, customer experience, operations, transformation, implementation, culture & leadership, program / project & change management.
An innovator by nature, Jen has founded and exited businesses. She is passionate about bringing the best of entrepreneurial thinking from her involvement in the start-up, scale-up, venture capital and investment ecosystem, with her unique blend of portfolio career experience, to help businesses outperform competition and stay ahead of the game.
Unlock Your Next Advantage
© Copyright ABTY